partnership

In honor of King’s Day, Holland America Line is partnering with Bols to enhance its onboard Orange Party. The collaboration introduces exclusive Bols cocktails served once per cruise across the …

Explora Journeys announced a multi-year partnership as Title Partner of the Swiss SailGP Team at Seatrade Cruise Global in Miami. The team will compete as the Explora Journeys Swiss SailGP …

Crystal Cruises released new renderings of specialty dining venues aboard its upcoming ship, Crystal Grace, set to debut June 11, 2028! Designed by Tillberg Design of Sweden, the spaces include …

To mark International Whiskey Day, Holland America Line and Jefferson’s Bourbon are partnering to age Jefferson’s Ocean Bourbon at sea across the fleet. It’s the first time the distillery has …

Casa 1910 has signed a distribution agreement with Royal Caribbean International, bringing its ultra-premium cigars to select ships across the cruise line’s fleet. Casa 1910 cigars, including Tierra Blanca and …

The MSC Foundation and UNICEF have announced the next phase of their 16-year partnership, which has contributed $17 million to date. The new initiative, The Learning Bridge, will support about …

Coming off its role as title sponsor of the 2025 Austin Grand Prix™, MSC Cruises announced it will headline three Formula 1® World Championship races in 2026 — in Austin, …

Regent Seven Seas Cruises®, in partnership with the American Cancer Society, is launching a sweepstakes for the chance to win an Aston Martin Aramco Formula One™ VIP weekend experience in …

Today, Holland America Line and RWS Global announced the debut of “Fosse and Verdon, The Duet That Changed Broadway,” a live musical and multimedia tribute to Bob Fosse and Gwen …

At the 2025 Italian Grand Prix, MSC Cruises brought its signature cuisine trackside. As a Premium Partner of the BWT Alpine F1 Team, three of its chefs served dishes from …

Leading ship-builder Fincantieri has just launched another state-of-the-art vessel for TUI Cruises. The Mein Schiff Flow is the second of two next-generation ships built for the partnership between TUI AG …

MSC Cruises is the official main partner of Tudor Pro Cycling through the 2027 season. The partnership will launch at this year’s Tour de France, starting on July 5. MSC …

Carnival Cruise Line announced it will partner with The Coca-Cola Company across its North American fleet! Starting later this summer, guests can enjoy Coca-Cola products, including classic sodas, zero-sugar, low-calorie …

Holland America Line announced on Tuesday that it will sell Dutch homeware in retail stores aboard its cruises through a partnership with the Dutch brand Blond Amsterdam.  The cruise line’s …

Cunard Line, a luxury international cruise line based in Southampton, England, announced a partnership with Abbey Road Studios on Tuesday. Cunard’s new Listening Lounge will provide guests with a one-hour …

MSC Cruises has announced a new Premium Partnership with the BWT Alpine Formula One Team, commencing in the 2025 season! This collaboration marks a significant expansion of MSC Cruises’ involvement …

Holland America Line and A+E’s The HISTORY Channel™ have teamed up to enhance cruise experiences by enabling guests to engage with the history of their destinations. This collaboration will feature …

Regent Seven Seas Cruises announces the launch of Relay For Life® at Sea in partnership with the American Cancer Society (ACS). Guests aboard Seven Seas Grandeur can support the ACS’s …

Crystal has launched the first Casino de Monte-Carlo at sea aboard Crystal Symphony during a ceremony in Venice, Italy! This casino is part of an exclusive partnership with Monte-Carlo Société …

MSC Cruises is expanding its GUINNESS WORLD RECORDS entertainment program to its entire fleet, giving thrill-seekers more chances to set records. Since launching the program on MSC Seascape and MSC …