New Survey Says Adventure Travel Popular with All Ages
The latest study in the cruise and travel realm points to an interesting shift in who is looking to experience adventure-themed vacations. The Travel Leaders Group, a top agency for travel and vacations, in conjunction with the Adventure Travel Trade Association (ATTA), surveyed their agents and the results pointed to a significant shift in older travelers interested in a little more adventure and excitement on vacation.
According to ATTA Regional Director Russell Walters, adventure travel is currently a $683 billion industry. Most would assume that biking adventures, heli-fishing trips, glacier hikes and more would be more popular among younger vacationers. However, respondents to the survey revealed the fact that there was only a one percentage point difference between 29-40 year olds looking for adventure and the 41-50 year olds.
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Even more surprising? 22% of adventure travelers fell in the 51-60 age range.
The survey also offered insights into the best locations for adventure travel and the most popular kinds of trips.
The top ten destinations for adventure travel include:
- Western Europe (France, Italy, Germany, U.K., Norway, Switzerland, etc.)
- Central America (Belize, Costa Rica, Guatemala)
- North America (U.S. and Canada)
- South Pacific (New Zealand, Australia, Fiji, Samoa, Tahiti)
- South America (Argentina, Brazil, Chile, Ecuador)
- Central Europe (Austria, Czech Republic, Poland)
- South and Southeast Asia (India, Malaysia)
The most popular kinds of trips were:
- Cultural Tours
- Culinary and Foodie
- Scuba Diving/Snorkeling
- Small Ship Expedition Cruises
- Sea Kayaking/Whitewater Kayaking/Kayak Touring
- Biking/Road Biking/Mountain Biking
- Multi-sport (i.e., hike/bike/kayak in one trip)
When it comes to booking a trip, there wasn’t a large discrepancy between those who prefer organizing their activities and excursions beforehand versus those who like to be more independent when they travel. 65% of adventurers say their vacation generally lasts between 7-10 days with nearly two thirds of respondents reporting the average total cost of the trip between $2,000 and $5,000.