Carnival Corp.’s Strength in Marketing – Cruise News – Nov. 21, 2014

Carnival Corp.’s Strength in Marketing

Cruise News – November 21, 2014

Carnival Corp. announced plans to launch a new multimillion dollar campaign involving all nine of the company’s brands (Carnival Cruise Lines, Holland America Line, Cunard Line, Princess Cruises, Seabourn, AIDA Cruises, Costa Cruises, P&O Cruises Australia, and P&O Cruises United Kingdom).

Included is a “World’s Leading Cruise Lines Marketing Challenge” with Carnival Corp. CEO, Arnold Donald, and Cedric the Entertainer as emcee who will invite consumers to join the campaign and vote for their favorite ad concept with a chance for one lucky participant to win a cruise a year for life.

In addition, a new interactive tool (“Cruise-A-Nality”) is designed to help consumers find which of the Carnival brands fits best for them, based on their likes and dislikes. Also, a Twitter contest will launch from the new Twitter handle @CarnivalPLC, which will encourage users to use #LoveCruising to share what they love about cruising for a chance to win instant prizes.

The campaign hub can be found at worldsleadingcruiselines.com starting Monday, November 24.

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