Norwegian Cruise Line Encourages Cruisers to “Feel Free” | Cruise News – Jan. 4, 2016

Norwegian Cruise Line Kicks Off Brand Campaign Encouraging Cruisers to “Feel Free”

Cruise News – Jan. 4, 2016

Norwegian Cruise Line has announced the launch of a refreshed and updated brand campaign centered around the new tagline “Feel Free.” Email messages to past guests and travel partners went out today from the line’s president and COO, Andy Stuart, who said that on Norwegian Cruise Line, you are free to cruise on your terms and to do whatever you please.

“With no fixed dining times or formal dress code, you can dine, dance, laugh, love, explore and relax in some of the most beautiful and exotic places in the world in any manner you see fit,” he said. “Sailing on Norwegian, the sun revolves around you.”

You can already watch a brand campaign video on the line’s Facebook page, and be sure to stay tuned for other elements — through television, social media, digital advertising, and more — encouraging travelers to “Feel free to follow the sun instead of a schedule.”

Photo: Norwegian Cruise Line

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