Norwegian Cruise Line’s Entry to China Cruise Market | Cruise News – Oct. 12, 2015

Norwegian Cruise Line Announces Its Entry to China Cruise Market

Cruise News – Oct. 12, 2015

Norwegian Cruise Line will introduce its first purpose-built ship customized for the China market in 2017. Currently under construction, the new ship is designed specifically for the China market with accommodations, cuisine, and onboard experiences that cater to the vacation preferences of Chinese guests.

^{Norwegian Cruise Line has opened a third China office in Shanghai.}

The new ship will be the second of Norwegian Cruise Line’s 4,200-guest Breakaway-Plus class of ships (the first, Norwegian Escape, is set to debut in Miami in November to sail Caribbean itineraries), and will feature the line’s Freestyle Cruising and the level of customization will go beyond the physical design of the ship. Working with partners in China and local experts on the subtleties of Chinese culture, Chinese guests will be provided with an unmatched level of service, cuisine, and entertainment.

“Our new purpose-built ship for China will have characteristics that are authentic to Norwegian Cruise Line and yet distinctively Chinese in all of its sensibility,” said Frank Del Rio, CEO of Norwegian Cruise Line Holdings Ltd. “It will perfectly suit what modern Chinese travelers value from an upscale cruise experience.”

Additional details, including the ship’s name, homeport, accommodations, dining, and entertainment will be shared in the coming months.

^{Photos: Norwegian Cruise Line}

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