Sustainability is the New Luxury
As more people notice the threat wasteful consumerism poses to our planet, the definition of luxury is changing — especially in the tourism industry.
The old mindset (expense equals “class”) is dying. Sustainability is replacing lavish spending as hotel guests value clean air and water and a pristine environment as luxuries in themselves.
Green Pearls–certified hotels are well aware of the change.
One, the OLM Nature Escape in South Tyrol, is completely energy-self-sufficient. Guests can enjoy maximum comfort (like a heated, indoor/outdoor natural pool, or a cellar of 60 natural, organic and biodynamic wines) while leaving a minimal carbon footprint.
At the Hubertus Mountain Refugio, a private spring supplies the pool with 5,000 liters ( 1,320 gallons) of fresh water daily, saving 1,800 cubic meters (63,600 cubic feet) of drinkable water each year.
And the Hotel Das Rubezahl, a lavish escape in the Bavarian Alps, is built entirely from environmentally friendly materials, with Neuschwanstein Castle always in view.
By Alex Darlington
To read more cruise and travel reviews like this, subscribe to Porthole Cruise and Travel Magazine.