Kathie Lee Gifford Debuts Her New Wine on Carnival | Cruise News – July 28, 2015

Kathie Lee Gifford Debuts Her New Wine on Carnival

Cruise News – July 28, 2015

Kathie Lee Gifford, Today show host, original Carnival Cruise Line spokesperson, and brand partner with her own wine collection, officially launched her wine, GIFFT Pinot Noir Rosé, to be featured fleetwide aboard Carnival ships. The new blend joins the GIFFT Red Blend and Chardonnay, which were introduced fleetwide aboard Carnival ships in January this year. Created in consultation with California-based Scheid Family Wines, the limited-edition pinot noir rosé is 100 percent estate-grown and features ripe strawberry, raspberry, and red apple aromas framed by a crisp, juicy acidity.

“I love that I’m launching our pinot noir rosé aboard Carnival, with whom I’ve had such a fantastic partnership for so many years,” Gifford said yesterday at an event aboard Carnival Splendor in Manhattan. “The fact that we can expand on that relationship through a love of wine is just all the better!”

Gifford originally became associated with the “Fun Ship” brand in the 1980s when Carnival launched the cruise industry’s first national television campaign, and she appeared in the “If You Could See Me Now” and “Ain’t We Got Fun?” ads.

Today, Carnival is the only cruise line featuring GIFFT wines, with all three varietals available in the main dining rooms and at a wide array of bars on all of its ships. In its tasting ratings, Wine Enthusiast magazine has rated the GIFFT red with 91 of a possible 100 points, while giving the chardonnay 88 points.

^{Photo:  Carnival Cruise Lines/Ray Stubblebine}

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