Norwegian Partners with Ferrari on the First Racetrack at Sea
Norwegian Partners with Scuderia Ferrari Watches on the First Racetrack at Sea
Cruise News – Apr. 17, 2017
Norwegian Cruise Line has partnered with Scuderia Ferrari Watches as a part of the entertainment and activities aboard Norwegian Joy, the line’s first purpose-built ship for the Chinese market.
The two-level Ferrari-branded competitive racetrack (the first at sea) will be on the top deck of the ship, where guests will take a thrilling ride in electric go-carts. Up to 10 drivers at a time will be able to race each other on the course and have photos taken at the finish line. Guests of The Haven and Concierge class will enjoy a number of complimentary rides as part of the amenities and benefits of their suites and staterooms.
Ferrari will bring the fun, competitive spirit of the brand to Norwegian Joy’s guests, and Scuderia Ferrari Watches will be featured in a retail store adjacent to the racetrack. The Scuderia Ferrari racing team is the inspiration beyond Scuderia Ferrari timepieces, which evoke the sculpted forms and signature design details found on Scuderia Ferrari racing cars.
The 3,850-passenger Norwegian Joy and the first racetrack at sea will homeport in Shanghai and Tianjin following its grand inaugural port tour and official christening ceremony on June 27, which will be led by her Godfather, “King of Chinese Pop” Wang Leehom.