New Azamara Chairman Orlando Ashford Bullish on the Industry
There’s been plenty of cruise news lately, but one of the most significant news breaks came in January when Royal Caribbean Group announced they’d sold their small ship brand Azamara to a private equity firm in New York called Sycamore Partners. If that news wasn’t big enough, the
Orlando Ashford Named Executive Chairman of Azamara
It wasn’t a long hiatus from the cruise industry for Orlando Ashford. The former President of Holland America Line stepped down from the company in May of 2020 after six years at the helm, but the news today is he’s back operating a cruise line! Sycamore Partners, the private equit
Cruise Executive Carousel
Amidst cancelled cruises and idle ships all over the world, there’s been another interesting development across the industry; new leadership. Several high-profile employees have stepped down over the past few months, paving the way for a fresh crop of executives who are well positioned to bring ou
Orlando Ashford Stepping Down as President of Holland America Line
After six years as the President of Holland America Line, Orlando Ashford is saying goodbye to the cruise line. Ashford announced his decision in a press release today. The news comes just six days after Holland America Line decided to extend its pause of global cruise operations and cancel all Alas
Happy Anniversary, HAL!
Social distancing is making celebrating a little different these days, but we wanted to give a big Happy Birthday shout out to Holland America Line, who turned 147 years old over the weekend! Way back in 1873, the Netherlands-American Steamship Company started sailing goods and people from the Nethe
Holland America Line Extends Temporary Pause
Holland America Line followed suit with sister line Carnival in extending their pause on cruise operations until mid-summer. In a statement yesterday, company President Orlando Ashford explained the extension was due to a number of factors surrounding the COVID 19 pandemic, including the extension o
HAL Adds New America’s Test Kitchen Programs
Where do you fall on the master chef spectrum? Some of us can whip up 3 course meals in our sleep, others end up burning cereal. One of the most interesting shifts in cruising is the number of cruise lines adding some sort of cooking instruction program to their daily or nightly activities. Holland
A Day in the Life: Orlando Ashford
A Day in the Life of Orlando Ashford, President of Holland America Line By Fran Golden Orlando Ashford is in New York City for a press conference announcing the new partnership with the long-running public television show America’s Test Kitchen that introduces shipboard cooking shows designed spec
